Parin Mody Global Director, Business Development - mardevdm2
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As B2B marketers are now tasked with being revenue contributors, they must overcome the challenge of tracking where the revenue comes from as they invest their budget across multiple marketing channels.
In this session, Parin Mody reveals how, based on... View document
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Added: 02 Sep 2011
Views: 38
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Michael Kelly Founder and Managing Director - TSL Marketing
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We all recognise that lead nurturing is an essential piece of the marketing jigsaw. But are automated lead management and drip marketing systems really meeting your Prospects information needs as they move through their buying process? Is there an optimum way to engage closed-loop reporting and... View document
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Added: 27 Jul 2011
Views: 27
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Michael Kelly Founder and Managing Director - TSL Marketing
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The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are much more precise: the target audience is much more difficult to reach; the products or services are generally complex, high-value, and high-end; and... View document
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Added: 30 Jun 2011
Views: 8
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Michael Kelly Founder and Managing Director - TSL Marketing
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While field sales usually gets the greatest attention in the software and technology industries, its counterpart of “inside sales” or “telesales” is often overlooked as a key source of core revenue. However, telesales can be a major driver of software sales... View document
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Added: 30 Jun 2011
Views: 3
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Michael Kelly Founder and Managing Director - TSL Marketing
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The sales lead generation process for
technology companies is very different from lead generation in other
industries. Technology sector needs are much more precise: the target audience
is much more difficult to reach; the products or services are... View document
|
Added: 30 Jun 2011
Views: 2
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Claire Macland Head of EMEA Marketing - Avaya
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Download the Webinar and listen to the recording by Claire Macland, Head of EMEA Marketing, Avaya.
New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging... View document
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Added: 16 May 2011
Views: 36
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Claire Macland Head of EMEA Marketing - Avaya
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Download the PDF slides and listen to the recording by Claire Macland, Head of EMEA Marketing - Avaya.
New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging partners... View document
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Added: 16 May 2011
Views: 24
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Andrew Slipper VP for Large Enterprise Marketing EMEA - SAP
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Listen to the recording and download the PDF slides
Are you fed-up with yet another request from sales to ‘run’ an event? Do sales come to you too late with a problem for you to actually impact the business? Do you want... View document
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Added: 13 May 2011
Views: 23
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Andrew Slipper VP for Large Enterprise Marketing EMEA - SAP
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Download the PDF slides and listen to the recording
Are you fed-up with yet another request from sales to ‘run’ an event? Do sales come to you too late with a problem for you to actually impact the business? Do you want... View document
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Added: 13 May 2011
Views: 30
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Michael Wrigley Managing Director - Banner
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Added: 30 Sep 2010
Views: 118
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