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The Marketing Focus Community is a closed Community of senior channel and marketing executives who work at IT and telecoms vendors. Membership is free and gives you easy access to a wealth of information to assist in decision making.

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Industry News

How to bring events up to gold standard With the world’s eyes turning towards the UK, the ...
Why social brands follow the crowd By tapping into collective intelligence, brands ar...
Branded experiences are the big attraction Big-name brands are taking control of their experi...
Flash sales click with consumers Marketers seeking a cost-effective way to promote ...
Vouchers: reclaiming the market from the deal-chasers Brands are at risk of being held to ransom by cons...

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Featured Content

Are we really selling Commodities?
Blogging Successfully Blogs and other new technologies have transformed ...
Bringing Web 2.0 to the Channel To drive unprecedented levels of stickiness in the...
Convergent Technology Channels What are customer expectations – how sho...
Creating a successful customer loyalty program
Creating Emotional Attachment to Brands People in high technology don’t talk about e...
Data Privacy Laws
Demand Management Leads are often lost between sales and marketing. ...

SUPPLIER FOCUS

CASE STUDY by TSL Marketing - Making SAAS Easier for Retail Customers

Developing leads around their SaaS offering:

Optimal ROI on their marketing campaign was of high value
Wanted to highlight their Epicor Retail Merchandising, Store, CRM, and
Audit & Operations Management solutions
A marketing vendor that would align with their funding
Developing a contact list that could be utilized for future prospecting

Upcoming Events

Marketing Focus Blog

Email Content: Do you think anyone is going to read that?
How to Personalize Your Message for Your Partners Jim lives across the way from you. You don&rsq...
Calling all vendors – social media tactics – Are you helping your partners keep up? Calling all vendors – social media tactics...
Email design tips for optimum success
Marketing in the Information Age
B-to-B : Customer Onboarding 4 steps to better obtain and nurture new B-to-B relationships
The Role of a CMO in a Modern Organization
The difference a little data can make
Driving Value Out of Your Lead Generation Strategy ...
Don’t Let Leads Get in the Way of Sales
Cool Campaigns Found Down the Back of the Digital Couch

Get Answers & Help Your Fellow Members

Defining an optimal B2B social strategy and proving its success
In advance of next week's webinar on Social Med...
Connecting Sales and Marketing: Lead Management
1) Lead Nuturing

White Paper on The Bu...
Agenda February 2009
Hello,

Please find attached today's age...
Connecting Sales and Marketing: Key Metrics
Discussion area for this sub-group topic.
...
Building strategies from the customer to the top floor
I have been looking for companies that specific...
Segmentation
...
Online job posting at Tandberg
Hello fellow Baptie members. I am posting for a...